¨In recent decades the emerging paradigm of embodied cognition has provided a novel perspective for reevaluating the nature of human thought and the ways in which we interact with our physical and socio cultural environments. This perspective has far-reaching implications for many academic disciplines including those that are concerned with the tools humans have developed for the intersubjective expression of experience. I offer here a preliminary exploration of the potential of embodied cognitive science for the study of visual communication¨.-David Wright